The Time for Targeted TV
This illustration was commissioned for Adweek's report on Addressable TV and Programmatic TV. On how TV advertising targets an individual audience member's on-line social activity and broadcasts commercials based upon that particular member of the audience's TV. You look up eHarmony and like BMW on Facebook you will get advertisements on your telly will be influenced by that behaviour.
client: Adweek (NY)
with a special thanks to my agent The Illustration Room
for organising this illustration commission.